Felt News

Press Release - Felt Bicycles partner with Colbornes to create Felt Colbornes Cycling Team

Monday, March 15, 2010
Camberley, Surrey, 11th March 2010 – This weekend saw the launch and start to a successful 2010 road racing season for the newly formed Felt Colbornes Cycling Team. Colbornes Group hosted the team launch event at their Camberley Audi Showroom with an evening of drinks, cake, bikes, cars and lycra!

Colbornes Group, with Audi, VW and Skoda dealerships in Guildford, Basingstoke, Camberley, Walton and Woking have joined forces with Saddleback Ltd, importers of Felt Bicycles, SRAM, Zipp, Castelli, Vredestein and Accerlerade to create and support a UK cycling team who will target the UK’s elite road racing calendar.
The existing Felt Bicycles road team of five riders have been one of the most competitive small teams on the UK circuit in 2009. The Felt Bicycles road team will form the basis of the new Felt Colbornes Cycling Team. The new partnership and increased support will allow the team to flourish in the UK.

Support from existing sponsors Roadwheel.co.uk of Fleet and Tiger Communications (Tigercomms.com) has continued.

The Felt Colbornes cycling team riders have been well equipped for the job, Colbornes Group have supplied a brand new Skoda Octavia estate car for support in the premier racing events. The Skoda Octavia estate car has been fully wrapped with the teams colours and will be a great tool for promoting the team. Saddleback Ltd has supplied the team with Felt AR1 carbon fibre aero road bikes that are custom specified with SRAM Force, Zipp carbon fibre wheels, Vredestein tubular tyres. Ritchey components have stepped in to supply Ritchey handlebars, stems and saddles.

With this additional support the Felt Colbornes team have been able to add to the rider line-up and bring in some real firepower, to ensure Felt Colbornes is one of the most competitive teams on the UK circuit.

The team line-up consists of: Justin Hoy – Elite, John Wager – Elite, Tim Elverson – Elite, Lee Smith – Elite, Tom Smith – Elite, Ian Legg – Elite, Duncan Jamieson - 1st, Pete Wager - 1st, Richard Mardle - 1st, James Taylor - 1st, David Curtis-Whitfield - 2nd, Gary Clark - 2nd.

Justin Hoy, rider and manager of Felt Colbornes cycling team said: “We would all like to thank our sponsors for which this team otherwise wouldn’t be possible. The team and the 2010 calendar is an exciting one, not just for the results we will achieve but for Cycling as a whole. The profile of cycling and racing in the UK has increased over the past couple of years and thanks to this cycling has become a lot more media friendly. Without these developments the level of support available today wouldn’t be available. For the Felt Colbornes Racing Team 2010 will be a fast one!”

Andy Wigmore, Director of Saddleback Ltd said: “Having seen the team grow over the last couple of seasons achieving some great results along the way it seemed appropriate to increase our investment in the Felt Colbornes team and take it to the next level.”
“Elite road racing is something that everyone at Saddleback is passionate about and the Felt Colbornes cycling team is an excellent way of showcasing our brands in the UK’s most competitive races. We are very pleased to have the Colbornes group join the team as they share the same ethos to sport and business as we do. Together I am sure we will have a great season”.

Guy Rowson, Financial Director of Colbornes Group said: “We are very excited to be involved with Felt Colbornes cycling team and believe that this is a long term partnership that will benefit both parties. The cycle team have the benefit of excellent products from Felt Bicycles, SRAM, Zipp, Castelli and Accelerade and we feel this fits very well with the Brands and products that we represent.”
“The team has already demonstrated that they have an excellent pedigree with numerous race and series wins. This coupled with cycling becoming a very popular sport and hobby the media coverage from the sponsorship should be fantastic”.