Felt Launches Custom Paint Program

Tuesday, August 23, 2011
Irvine, CA – Felt is pleased to announce the launch of its all-new Custom Paint Program.  The Custom Paint Program allows customers to create their own paint and decal schemes for the high-performance Felt F1 frameset, and will later be offered for the Felt DA frameset.  The custom paint options are accessible on the Felt Bicycles website where customers can design their own color combinations in an intuitive and user-friendly format.

Felt will offer two levels of customization with varying degrees of personalization and cost.  The Advanced Option allows consumers to select paint finish, frame color, and decal color and costs an additional $250.  The Ultimate+ Option costs $500 and allows consumers to select paint finish, paint mask color, and decal color as well as to customize a top tube text panel.  Consumers can choose from thirteen high-quality DuPont paints or raw carbon, and can coat the frames in either a gloss or a matte finish. 

To allow customers to select their exact paint specifications while also including dealers into the quality assurance and customer satisfaction process, Felt has developed a unique system for frame delivery. Once the customer creates their custom paint scheme on the website, they then place an order online. When the order is placed, the customer selects a local Felt dealer where they will pick up the frame. The shop will receive the customer’s bike within 30 business days of the order being processed.